Half-Year Report H12026

The digital landscape is transforming faster than trust can keep up. The role of AI is evolving from responding to acting. Not just answering our questions but making decisions on our behalf. At the same time, cyber criminals are using AI to make scams more effective than ever. Consumer trust in AI remains low, but over half use it. Consumers are exposed, and they look to their trusted service providers to protect them (80% of consumers expect protection from their service provider).

The consumer cyber security market is estimated to reach USD 9.7 billion in 2028, with a projected CAGR of 4% for the 2024–2028 period.

F-Secure's long-standing experience, trusted brand and global partner network provide a solid foundation in the large and growing consumer security market.

As digitalization accelerates even further, the demand for online protection grows. We’re already today witnessing billions of dollars being lost to scams worldwide, a problem accentuated by revolution in AI technologies adopted also by the bad actors. This means that consumers are increasingly willing to pay for cyber security, driven by rising awareness and concern over digital threats, especially scams.

At F Secure, our ambition is to deliver socially and environmentally sustainable security experiences to our partners and end users.

Our mission is to make every digital moment more secure for everyone and deliver brilliantly simple security experiences will be in higher demand than ever before. To fulfil our mission, we will maintain our commitment to providing thorough and holistic protection against scams in digital moments.